Providing Marketplace Performance Visibility
Created an attribution model for the client's marketplace website. Helped marketers make informed decisions on balancing long-term and short-term investments.
“The team was able to come in and create a clear hypothesis for our conversion strategy and determine actionable approaches to determining channel success. This was previously a very large pain point for us. The knowledge and experience provided allowed our teams to feel confident in the data driven decisions being made about the paid media strategy going forward.”
Rene Galyon
Sr. Digital Marketing Specialist, Octopart
Challenge
Octopart needed to create a unified and data-driven paid marketing strategy for their complex website serving millions of monthly users. There was a significant lack of clarity around channel performance and conversion optimization, making it difficult to allocate marketing budget effectively and measure true ROI.
Tools & Systems
Solution
Complex Website Analytics Implementation
Implemented comprehensive analytics infrastructure for a high-traffic website with millions of monthly users, ensuring accurate data collection across all user touchpoints.
ROI Analytics Model Development
Created sophisticated models for both long-term and short-term ROI analytics, enabling clear measurement of marketing channel effectiveness and conversion optimization.
Executive Dashboard & Reporting System
Developed actionable dashboards to guide product and marketing teams on traffic acquisition improvements and UX optimization, with executive-level reporting capabilities.
Key Results
Data-driven conversion strategy implemented across all marketing channels
Actionable frameworks established to assess paid media channel success
Confident decision-making enabled through clear marketing performance insights
Executive-level reporting system providing meaningful strategic guidance